I see a few hosting companies use blogs to improve their website's SEO. They do some good supporting articles, FAQ, tutorials, guides and so on.
Digital Ocean is one good example of this. If you Google for almost anything related to setting up hosting, DO articles show up. These are their knowledge-base too. ie, their customers can simply refer to one of those guides than making them go through the support process.
This method works for small hosting companies too.
Abhi This method works for small hosting companies too.
Yes, it does. Very well in fact.
Abhi DO articles show up.
And they talk about SEO
Abhi their customers can simply refer to one of those guides
SEO + reduced support cost
It is worth buying articles for that blog. Mainly because we can give links to it on other websites. Free backlinks 😛