How successful are you with organic search. Let us stop tricking Google and try slow and steady wins the race.
It works, very effective and has stable results. You need to focus on content first, then layout, then page loading speed and so on.
I have always invested in organic search. The first rule is to use a very good software for your website.
Getting traffic through organic search is much easier than all those magic SEO tricks.
If you know how to play the game, organic search is the best method to bring traffic.
It needs good infrastructure. And proper focus on content. What do you lean on ?
Read about SEO from top notch blogs. When you do that for 2-3 years, you will know what to do on your website.
Don't simply believe everything on blogs though. Refer official Google documentation too.
I sometimes visit a few SEO forums. Just to see if there is anything of interest. Try to learn about writing SEO friendly articles, using tags properly and how to report evertything to Google through search console.